![]() ![]() With all the information above, you should be more than able to accomplish five things: What good are analytics data if you don’t know how to turn them into actionable strategies? How to Use a Website’s Traffic Information for Blog Growth? This takes us to the next section of this post: Take note, these methods aren’t an exact science, but it should be a good way to gauge the potential reach of a competitor along with the type of content that gets their audience’s engagement. Just like traffic stats, most established sites display this information and use it as social proof. You may dig deeper by inspecting the social shares their posts get. Looking at ThinkMaverick, the fact that some of their latest posts can garner dozens of comments is a good sign. The website’s blogroll should be a great place to start. I’m talking about the number of post comments, social media shares, and - if possible - YouTube views they get. If you aren’t satisfied or convinced with the data presented by a website, you may factor other engagement metrics into your traffic estimate. That’s why you need to take a few extra steps if you’re doubtful of the numbers. Lastly, there are dishonest website owners out there who may release false traffic data so as to attract advertisers and build their authority. If they claim to get 5,000 visitors per day, chances are they only get somewhere between 4,700 and 4,900. ![]() Here’s a tip: websites sometimes round up their traffic data to make it seem like they’re getting more traffic. Even big companies don’t update this data often, so try to take their website stats with a grain of salt. Let’s be honest, not a lot of website owners care that much about their public traffic information to keep it updated. You merely have to launch Google, search with the right query, and check if your competitor’s website offers their traffic data willingly.īut aside from the chance that your competitor chose to keep their traffic data private, there are a couple more caveats to this tactic. Although this method isn’t guaranteed to work, it’s definitely a much faster and cheaper way to gain some traffic insights on your competitors. ![]()
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